Yes you read the title right. Leading edge retailer Warehouse turns 35 this month - that's 35 years celebrating feminine style, embracing effortless design and translating trends especially for their sensational customer.
From a small store on London's Duke Street in 1976 to the huge development project of a brand new store in Westfield Stratford, Warehouse continues to excite and inspire paving the way for high street fashion retailers everywhere. But what gives the brand that exceptional sense of quality and a strong customer base line?
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| Warehouse from back in the day... |
Maybe its the celebrity demand for Warehouse that keeps us wanting more? Whether it's a Warehouse dress on the red carpet, a singer grabbing a sale bargain or even a Princess in the making splashing out , the A listers are wearing the British brand with pride - well if it's good enough for Royalty....
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| Kate Middleton wearing Warehouse, Pixie Lott shops the sales and Fearne glams it up with the number one high street brand... |
Or could it be Warehouse's in-house design team that take the signature Warehouse leopard print each season, turning it into something new and exciting for us all to lust after. From shirts to dresses, the print can be found teamed with leather for an added edge or designed within grecian style dresses for a completely feminine and floaty feel - it's the perfect Warehouse print!
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| Leopard print is a key look for Warehouse - sexy and individual, rawwr! |
The Warehouse culture is positive and ambitious - they like to take risks and push boundaries on a daily basis. Supporting the British Fashion Council's College's Council competition to search for new design talent, Warehouse launched the winner's range 'Shivani Chavda for Warehouse' selling it in their top stores across the country and online. The risk was worth it as the collection has received rave reviews and even Sarah Harding was spotted wearing one of the infamous dresses!
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| The competition design and photography winner with one of their looks.... |
Whilst Warehouse support new design talent, they have also continued to team up with Breakthrough Breast Cancer for the last fourteen years to help raise awareness and valuable funds for the charity's pioneering research work. From jewellery collections, motif t shirts and bags the design team have come up with something new every year; and this year is no exception. A beautiful pink lace blouse is the result of a committed retailer doing their bit for charity and encouraging their customers to help support them too - so what are you waiting for? Make like your favourite brand and get donating!
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| The beautiful blouse, £30, with 10% being donated to charity.... |
Is Warehouse such a success because they continue to excite and inspire? Their press images never cease to get us geared up for the new seasons ahead! Reacting to emerging trends with a unique styling concept that reflect the Warehouse customer, the brand maintains a high standard of fit and emphasis on quality even 35 years on...
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| A stunning PR shot from the AW11 collection... |
Or maybe the brand success is down to their committment to their loyal customer fan base? For girls who are always looking forward (or back on this occassion!) Warehouse have always had their glamorous and individual customer at the forefront of everything they do. This year they launched "Ways to Shop"; a shopping experience allowing you to choose the way you shop that can be tailor made to fit into your lifestyle. Too busy to venture to the high street? Shop online! Want to try before you buy? Reserve instore! Still want the store experience but can't find your size? Let the Warehouse team track it down and have it delivered to your own address! There really is no excuse to not get your Warehouse fix!
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| Shop in style with Warehouse.... |
After 35 years of being committed to their customers, Warehouse wants to celebrate their birthday with all the people who allowed them to push boundaries, become a leading edge retailer and embrace fashion from day one to now. With an array of activities happening in stores across the country and online where you could win your shopping, gift vouchers or even chocolate and champers, help the brand celebrate in true Warehouse style - glamorously, individually and creatively!
Warehouse may have outgrown their own target aged customer of 18-30, but Warehouse is about attitude afterall and not age so here's to another 35 years of success - viva la Warehouse!
See all the celebration offer details and memories at www.warehouse.co.uk from the 9th October 2011
All images have been sourced from the Warehouse Press site
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