Head to toe in Boy London, RiRi's ahead of the trend... |
Everyone's crushing on Rita Ora at the moment - check out her Boy London tee! |
A vision in white, Jessie J loves the monochrome palette... |
Proving you can twist your Boy London tee by adding smart tailoring... |
With a recognisable eagle emblem that has been circling the underground fashion scene since the 1970's punk faze, Boy London went from being featured in a small-time boutique on the infamous Kings Road to an iconic label that represents London, freedom and pure anarchy!
An emphasis is placed on key silhouettes and shapes amongst a monochromatic colour palette, allowing the graphic BOY LONDON lettering to take centre stage. Heavily influenced by punk rock, the brand began to appeal to a broader subject range with celebs such as Madonna and Boy George getting in on the revolutionary label's fashion antics back in the day!
Boy London Graphic Tee £35 |
Emblem Sweat Top £55 |
Black Logo Leggings £40 |
White Logo Leggings £40 |
BOY Cap £35 |
www.selfridges.com/Boy-London
www.leavetheboyalone.com/
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Ahh I love Boy London!
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