Lollipops: Because sometimes fashion is just too sweet to resist....

The Parisian emporium at 104 Commercial Street...

What do you get if you cross Parisian chic with vintage frills and a touch of feminine softness? You get a brand that oozes that je ne sais quoi. A brand that until November of last year, only opened its doors in one London location in Covent Garden. But now, with a reputation fashionably building up to be one of the one-stop shopping destinations for style conscious Londoners alike, the name says it all: sweet, delicious and totally scrumptious. I introduce: Lollipops.

Set against an industrial brick backdrop, the juxtaposition of the
feminine product was both inspiring and interesting...

Cute captions branded the handbags and clothing....

 
Inspired by romanticism, poetic literature and the Parisian lifestyle, the Creative Director, Majorie Mattheu who originates from France, spoke openly about how her designs play on the portrayal of a young woman going through life and love itself. In a store filled with vintage display trinkets from battered suitcases and 1920's dresser mirrors, the shop located on Commercial Street, Spitalfields, was an emporium of design-led dresses and blouses made from whimsical chiffon and decadent lace.

Cute ribboned hangers gave the clothes a totally kitsch feel...

Adorable white blouse...

Whimsical lace and chiffon was used profoundly in the collection...

Faux fur detailing added to the Parisian influence...

Kooky brights were emblazoned with pelicans, penguins and flamingos...

 
Starting up 12 years ago, Lollipops had inspirational accessories at the forefront of its mind. Majorie, the Creative Director, took accessorising to a whole new level, developing intricate necklaces and glamorous day to night handbags to complete any girl's look; "Accessories define a woman's style.." she states. And rightly so, as the Spring/Summer 2012 range featured a bag collection in the season's only colour palette to be seen in: pastels.

French influences were Majorie's, the Creative Director, main focal point....

Girly satchels and totes formed the baseline of the handbag range...

A palette of blue hues, pale pastels and neutral undertones...

 
Kitsch detailing such as embroidery, ribbon and cute buttons featured heavily on the powder blue handbags with candy pink shoppers and beige knitted satchels also taking centre stage. Lollipops sure has it right when it comes to accessorising with arm candy this good!
 
Adding a new twist to the brand, Majorie has begun to branch out into fashion design, being influenced by the angelic nature of floating maxi dresses and prim girl blouses. Taking Parisian chic and bringing it to London, the collection was developed through the analysis of the customer and features a range that is both delicate and ultra-feminine. My favourite piece included the coral empire line maxi dress and the rose embroidered white blouse - c'est chic!

For a boutique vibe, the clothes were hung in ones...

 
And on the route to completing your Lollipop look its every girls most treasured fashion possession: shoes. But this is no ordinary footwear collection. Aside from the leather studded ankle boots and Mary Jane heels that go hand in hand (or foot to foot) with the clothing range, Lollipops has implemented a "customize your own shoe" idea.

Vintage suitcases and trunks were used as props to display the adorable shoes...

Kitten heels were a major focus in bold blue with additional detailing such as flowers
and bows...

The brand offers a 'customize your own shoe' service...

Quirky brogues are sure to add interest to the feminine dresses on offer from the brand...

 
Integrated from combining what the customer wants with true Lollipop branding, you can customize your kitten heel or play with your pumps to create a look totally unique to yourself. All you have to do is choose between clip on features such as the fluttering eye, the cute bow knot or the blooming flower. It's that simple yet so stylish!
 
And what better way to add the finishing touches to your Lollipop style than with totally quirky jewellery pieces. Think humorous oversized glasses hanging on a delicate chain and adorable moustache rings - sure to add that extra edge to any gorgeous Lollipop dress.

Jewellery emporium...

Kooky glasses and moustaches were the main motifs in the accessories collection...

Oversized necklaces were making a statement...

 
And so if that hasn't got your fashion taste buds going then be sure to check out the store itself at Spitalfields Market Place, 104 Commercial Street. I'll see you in the queue with my customized shoes, my vintage inspired maxi dress, the quirky jewellery pieces oh and the powder blue bags too....!

All images are my own.
You can also see this article published on The Upcoming website.