Think camouflage jackets and shirts embellished with studs, distressed denim and a variety of printed textures in sequin, leather and PU. And with celebrities who channel that ultimate urban girl vibe (think Rihanna, Jessie J etc) the brand is growing from strength to strength both with its already strong customer base and within the fashion press too.
In keeping with this, how can you get that celebrity style accreditation? Taking inspiration from Rita Ora's amazing dress sense, I've created four 'looks for less' using the pieces from River Island's current AW12 collection. I'm currently lusting over their collection of high tops in a variety colours!
Shop online at www.riverisland.com
All product images taken from www.riverisland.com
All Rita Ora images externally sourced
No images belong to me