Monday, 5 March 2012

Forever 21 - LookBook...

Since moving to London five months ago, I can't get enough of LA heritage brand Forever21. At first I was unsure what to make of the new high street shop, but since the new UK flagship opened up in Westfield Stratford City, I often find myself wandering through the 3 floor store. Think bohemian chic with a Californication twist! Some days you do have to have a good hunt through the rails as the brand is partial to a bit of cheap tat now and again but hidden gems can be found here!

I especially love the tye-dye and fringing details on their slogan tees and high-low-hem dresses; well worth checking out if you find yourself passing by.

Forever21 has just launched an "Exclusive Designs" collection influenced by vintage and retro clothing but still maintaining that cool and laid back LA chicness that has made it so famous both in America and over here in the UK.

See the look book here where distressed denim, floaty boho fabrics and the iconic ikat print are key:

Happy Shopping

All images taken from

Shop the collection online:
Or instore: Westfield Stratford City, Oxford Street London, Birmingham Bullring

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