Saturday, 14 July 2012

Yeaahh Boiii...

I can't get enough of all of the seriously cool Boy London products that seem to be creeping up everywhere at the moment! Whether its Rihanna hiding away from the paps in a BOY cap or the stunning Rita Ora clashing her eagle printed leggings with an embellished blazer, the product range seems to be a must-have for any individual with that sensational urban street style.

Head to toe in Boy London, RiRi's ahead of the trend...

Everyone's crushing on Rita Ora at the moment - check out
her Boy London tee!

A vision in white, Jessie J loves the monochrome palette...

Proving you can twist your Boy London tee by adding
smart tailoring...

With a recognisable eagle emblem that has been circling the underground fashion scene since the 1970's punk faze, Boy London went from being featured in a small-time boutique on the infamous Kings Road to an iconic label that represents London, freedom and pure anarchy!

An emphasis is placed on key silhouettes and shapes amongst a monochromatic colour palette, allowing the graphic BOY LONDON lettering to take centre stage. Heavily influenced by punk rock, the brand began to appeal to a broader subject range with celebs such as Madonna and Boy George getting in on the revolutionary label's fashion antics back in the day!

Boy London Graphic Tee

Emblem Sweat Top

Black Logo Leggings

White Logo Leggings

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All images sourced externally
I do not own any of the images

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