River Island Spring Summer 2012 Press Day....

With atmospheric music blaring out from the juke box, a rainbow of print filled the River Island Press Studio and an infusion of colour ignited the room. With the brand's collections becoming stronger each season (Elle features them, Vogue loves them, never mind the countless celebrities who adore them too...) Spring Summer 2012 is set to accelerate the brand further into the elite high street brand list...

First on the River Island trend radar its all about summer lovin' - I'm sure you're all familiar with the theme tune to Grease! Think pink lady style jumpers, two tone shirt dresses updated in luminous colors, lace tailored jackets and the inevitable bandeau corsets with matching skin tight pants! It's all about swirly floral prints in dusky pinks, blues and purples with illuminating primary colours to give a modern twist. Vintage inspired lace will feature heavily and an ode to the feminine form will take centre stage through cinched in waists and girly 50's style skirts! Summer lovin' really will have you a blast at River Island!

Lightweight sweater jumpers with florals
 will be teamed with denim cut-offs come SS12...

Matching printed two pieces and sugary sweet hues fill the collection...

"Pink Ladies" style jumpers to rival French and Rizzo...

River Island were clearly influenced by Sandy's iconic shirt dress -
the brand update theirs with luminous colours and textured material....

1950's style wouldn't be complete without lots of lace -
 this vintage inspired jacket with quarter length sleeves is elegant and feminine....

Summer wouldn't be summer without clashing prints! After a dreary winter of wearing monochrome colours, the warmer season is a chance for us fashionable folk to get creative and make a statement in bold patterns and River Island's collection really does not disappoint in this department! Hawaiian tropic prints adorn skinny trousers and lightweight blazers, tropical rainbow stripes feature on statement tees and accessorizing with statement jewellery really differentiates a bold look. A clash of acidic colours completes the essence of Hawaiian Tropic.

90's essences in vivid tropical prints feature heavily on key seasonal pieces...

Bright bold block colours are given a tropical touch
 with oodles of statement necklaces....

Look out for colourful rainbow stripes and motifs...

Statement jewellery will be huge - the bigger the better...

Clash primary colour prints - be daring!

Beaded textures, fringe detailing, Hawaiian flowers all in the brightest of
 bold colours will accessorize your hot summer look...

The Navajo trend of AW11 has been transitionalized into a key look for summer too at River Island. Aztec prints are updated to a summer palette consisting of blue hues, primary greens and reds. The 1970's hippy takes pride of inspiration with garments featuring fringed tassels, embroidered paisley details and feathery textures - it's all very Florence Welch meets Isabel Lucas...

Ikat prints and sleeveless tees will make staple festival fashion pieces...

Fringing and knitted bobbles give a hippy inspired twist to a sleeveless shirt...

Fringed ponchos ooze Glasto-Glam -
 you'll be teaming this one with denim cut offs and wellies come summer 2012...

Fringing - check, Ikat pattern - check, embroidered print - check
This blouse tickets all of the SS12 trends thanks to River Island...

Toughen up your Tribal look with embellishment in gold, black and white...

Layer your look with feathery necklaces, beaded jewellery
 and more fringing than you could shimmy to...

A stunning piece of art work - this will have the fashion crowd all in a frenzy come SS12...

So it looks as though River Island have catered to all for the up and coming season - you have your bubble gum, feminine 50's inspired collection, clashing prints and tropical patterns in one and free spirited hippiness in another. Is your Spring/Summer 2012 wardrobe sorted? It should be by now....



All images are my own and taken at the River Island Spring Summer 2012 Press Event