Marc Jacobs, Dolce and Gabbana, Erdem and Matalan....The latter doesn't neccessarily roll off the tongue like the others does it? But the connotations of how the brand is perceived by the fashion industry is evolving rapidly. No longer is Matalan the embarassing shop your mum used to drag you around in search of elasticated school trousers or sandshoes - it is now one of the pinnacle destinations for designer influenced fashion on a budget.
The Spring/Summer 2011 catwalks saw an array of clasing florals from D&G, bold prints from Erdem and vivid staples from Marc Jacobs. With these designers obviously influencing Matalan's buyers this season, the kind people in the Matalan Head Office sent me a few photographs for my article.
With pieces from just £22 the race is on to snap up these must have items. I'll see you in the queue to the till point...
(I would like to say a huge thank you to Katie Boorman for supplying me with some really cool images for my article)