Sunday, 8 January 2012

3 Trends, 3 Retailers, 300 Wish Lists...

In fashion, we all have the "what's next" attitude. We want the future now. We want what's going to be hot (or cool, should I say?) for Autumn/Winter 2012 already. Ok, maybe that is a tad over board on the whole 'fashion forward' front. But even I was shocked to see that Topshop and River Island are already plugging their bikini's online. "Swimming costumes in January?" I hear you cry; that's what I thought too. After all, we have all just nicely dug out our winter coats and started wrapping up on the morning commute to work (Global Warming alert, anyone?).

But now that Christmas has been and gone, we all have to admit that we drift off into a little day dream now and again of what summer will actually feel like; we all do a little internet shopping during our lunch break (ahem..!) picking and choosing between the best of the high street lookbooks. But what and who is really going to be massively on trend this summer (yes THIS summer, not next summer you eager people!) So with three trends in mind, I took to the online shops to see which high street retailer was getting a fashionable gold medal for the upcoming season (like I'd actually venture outside in this weather, brrrr!)

Ah trust River Island to feed our feastable eyes on delectable prints and patterns for Spring 2012. I am in love with the tropical print trousers - funky or what, eh? When it comes to styling, you can't go wrong with a bit of print clashing, especially in Summer when it can be difficult to accessorise outfits due to the unbearable heat (well, maybe if you venture abroad, not so much in England...). Inspired by the likes of Peter Pilotto and Mary Katrantzou who clashed prints like there was no tomorrow on their SS12 catwalks, River Island dabble in colour to bring their collection to life. Fashion glossies are going to love styling shoots with this product, fashionistas are going to love making a statement with the River Island bold prints and customers will probably wander around their stores thinking "Dare I? Dare I?!" Well, dare away - the River Island tropical print is going to be huge!!

As I write this, I have good old Olivia Newton John's 'Lets get physical' whirring around in my head. But don't worry girls, we don't actually have to get up and exercise - oh no! Thanks to the Olympics coming to London this 2012, fashion has been inspired by all things sporty. Forget, Puma, Donnay and Kappa (does that brand even exist anymore?!) this trend is all about Miss Selfridge. Think industrial zips embellishing low slung bottoms, colour block body con dresses to show off that stunning figure and not forgetting the bowler bag to accessorise any sport-inspired look. It's football without the running, rugby without the catching and tennis without the serving -- LOVE.

Summer would not be Summer without ultra feminine frills and florals. And trust Topshop to go all out on the trend just as the new year begins. I need the vintage rose tank top in my life (but maybe after a few more stomach crunches...) and the little lace knit jumper has my name on it! Be inspired by 50' s styling in a lace sundress complete with net underskirt. Pair a lightweight knit with applique detail shorts and mix up feminine textures such as silk and chiffon for all over luxe. It's sugar meets spice in a girly anecdote for SS12....

Happy Shopping

Moodboards are my own
Retailer products taken from their individual websites
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